Google Has Reduced Authorship Rich Snippets In Search Results



Previously there had been a lot of buzz about this when Matt Cutts announced at PubCon saying that the ability to use and display rich snippets in Google Search Results may be taken away from low quality sites and its not surprising that it has happen as the Spam team head had predicted it.Recently Matt Cutts stated –

I can confirm that this change has happen

This reduction in the Authorship Rich Snippets has shocked all the webmasters and Bloggers who couldn’t see their authorship in the search results, its because of the low quality sites they have. We are safe as our Authorship snippet is displayed perfectly,go check your’s now!


According to Matt, Only the authoritative authors with high quality sites would be able to display their rich snippets in the search results!

A Google+ user, +Dave Keys reports that this update took place on Friday and also complains that this update has mostly affected the eCommerce and Commercial sites, He includes that writing unique Titles and Description for your posts would help you retain your Authorship.But nobody knows whether only Commercial sites are getting affected as many sites have lost their authorship and some commercial sites still have their authorship.

Here’s the accurate graph by MozCast Features which shows decrease in Authorship displayed in search results-

Authorship-decline-mozcastThis new update is said to improve the Search experience and may reduce the traffic to various websites, currently the authorship snippets have been reduced by 15%, it can be reduced further as we have no info about it currently.Sources- SearchEngineJournal.Let us know your opinion about this update through your comments.

Hari Charan
Hari Charan is the founder and CEO Le Geeks. He's a geek who fell in love with the world of Blogging, SEO and marketing at an early age of 12.


  1. Gagan Masoun says:

    Google is using robots for all these new updates. Robots can not give proper result. Bloggers and webmaster unhappy with Google.

    1. Hari Charan says:

      Yeah,you are right. By the way i expect it to be apart of the aborted massive update which was planned to be implemented on Friday!

  2. Justin says:

    This is the reason why my Google Authorship is not showing even my setup is complete,. 🙁
    But I’ll try my best to put some high Quality content on my Blog. 🙂

  3. Hari Charan says:

    Justin, try concentrating on the Google + network, it will surely get you better authority as an author.

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