Google Has Reduced Authorship Rich Snippets In Search Results
Previously there had been a lot of buzz about this when Matt Cutts announced at PubCon saying that the ability to use and display rich snippets in Google Search Results may be taken away from low quality sites and its not surprising that it has happen as the Spam team head had predicted it.Recently Matt Cutts stated –
I can confirm that this change has happen
This reduction in the Authorship Rich Snippets has shocked all the webmasters and Bloggers who couldn’t see their authorship in the search results, its because of the low quality sites they have. We are safe as our Authorship snippet is displayed perfectly,go check your’s now!
According to Matt, Only the authoritative authors with high quality sites would be able to display their rich snippets in the search results!
A Google+ user, +Dave Keys reports that this update took place on Friday and also complains that this update has mostly affected the eCommerce and Commercial sites, He includes that writing unique Titles and Description for your posts would help you retain your Authorship.But nobody knows whether only Commercial sites are getting affected as many sites have lost their authorship and some commercial sites still have their authorship.
Here’s the accurate graph by MozCast Features which shows decrease in Authorship displayed in search results-
This new update is said to improve the Search experience and may reduce the traffic to various websites, currently the authorship snippets have been reduced by 15%, it can be reduced further as we have no info about it currently.Sources- SearchEngineJournal.Let us know your opinion about this update through your comments.