The Definitive Guide To SEO Through Internal Links

It has been a long time since I wrote a post on SEO, In this post we’ll be taking a look at Internal links. So what are internal links? Internal links are the links which point to various pages in the same domain. They are considered important because of the following advantages-

  1. They spread the link juice to various pages of the site.
  2. Improves the navigation structures and helps visitors find Related posts
  3. Decreases the bounce rate and exit rate.

Contents Of This Post-

  1. Why are Internal Links Important in terms of SEO?
  2. SEO Case Study – Internal links VS External links
  3. Build a Strong Internal Linking Structure To Increase Your Search Traffic

Why are Internal Links Important in terms of SEO?

Results in Flow of Link juice-


If one of your posts has 100 links from authoritative site, the link juice or the ranking power stays in that post,but when you link it with other posts,there is a flow of link juice which increases the rank of the posts which you have linked to!

Search Engine Crawlers- Crawl Frequency, Powerful keywords


Whenever the search engines crawl your posts it even indexes the links which are added in the posts, so you can simply add some internal links with powerful keywords to increase the authority of your posts.

SEO Case Study – Internal links VS External links

Internal links may not be that effective , but they are easy to build!

Building links from other sites require a lot of time and work, whereas in internal linking, you just link one post to another which makes it easy.

Though external links are much effective, internal links also help you to rank well. So How can internal linking help you rank well?

Here’s an example- Yeah, that’s my old site., Take a look at the number of external links pointing to that domain-


There are only 20 links pointing to that domain, and 7 of them are No-Follow links. But still, it gets 500-600 Search traffic everyday, it had a PR2 which dropped to PR 1 in the recent Google updates and the last time I updated it was in 2013!

How did it manage to get so much of search traffic without a huge number of backlinks? You guessed it right, its actually due to the strong internal linking structure in it.

How to Build a Strong Internal Linking Structure To Increase Your Search Traffic?

Just linking from one post to another doesn’t help in building a strong internal linking structure, You need to use the right strategy to build a proper structure that’ll help you to drive search traffic to your posts! Here are some steps that explain how to build a strong internal linking structure.

Step #1.Analyse Your Top Posts and Pages using Moz-

First of all find all the authoritative posts in your blog which rank well and get a lot of search traffic. Its really easy to do.

Go to – Open Site Explorer  and put in your domain.

Navigate to Top Pages and take a look at the Page authority of the posts in your site.


Step #2.Link the Authoritative Posts (With High PA)  To The Weaker Posts ( low traffic and PA)-

So, the next step is that, you link all those authoritative posts to the weak ones to increase the flow of link juice.


In my case, this post- Neil Patel’s Interview With Infographic has the highest Page authority , so I will edit that post and I will add links to the weaker posts! This will help in distributing the rank power to the weaker posts increasing its PA which helps it rank well in search results!


Believe it or not, I even used to make money using this technique! I used to build a strong internal linking structure for my clients for a reasonable amount, now its your turn, Share this post with your friends and Go build a perfect internal linking structure!

Hari Charan
Hari Charan is the founder and CEO Le Geeks. He's a geek who fell in love with the world of Blogging, SEO and marketing at an early age of 12.

Hari Charan

Hari Charan is the founder and CEO Le Geeks. He's a geek who fell in love with the world of Blogging, SEO and marketing at an early age of 12.

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9 Responses

  1. yeah the thing i needed a lot thanks hari for a great article

  2. Thanks for sharing nice and helpful post.

  3. Ayash says:

    How the hell on hax copied your beautiful website template? And can you tell how to add the social media bar in blogger like the one in your website?

  4. Ashwin singh says:

    Awesome post hari thanks to share this great post. I understood importance of Internal linking. I was thinking that internal linking is only about changing traffic from one post to other.

  5. ^ayash its called flare google it

  6. Mukesh Mali says:

    Thanks for sharing nice and helpful post.

  7. Hey,

    Internal linking is really important when you want to make maximum from each of your reader or visitor. Internal linking involve and bind your visitors around your topic. They keep moving from one page to other in-order to get better information.

    I love deeplinking a lot and do it on a regular basis whenever I write new posts, I link to 2-4 other posts. But then what you said about linking new posts to old posts is what I rarely do. Gotta get my feet in that too.

    Thanks again.

  8. Frank says:

    Hari, you have amazing SEO knowledge.

    I believe internal linking is very important to distribute you link authority to other pages.

    One I have implemented deep linking strategy to one of my client website and results were really good.


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