Google is undoubtedly one of the most important search engines out there, accounting for more than 60% of global searches. As you would know, it has made a lot of major changes in the recent past to the process through which it ranks websites on the search engines results page (SERPs). The aim of doing so is to offer high-quality results to the users. The change of algorithm has been a constant activity since the first Panda update rolled out in February 2011. The updates are still going on, and as any webmaster will tell you, these updates have meant a significant drop in the number of people visiting a website.
Google has officially stated that they are penalizing only low-quality websites. It has specifically laid out the guidelines that webmasters should follow to ensure that their sites don’t get penalized by the ever-changing algorithm updates. If you are one of the thousands of people who has seen a tremendous drop in the website traffic over the years, you need to take the required steps to come out of this quagmire. By following some simple steps, you can make an attempt to raise the bar of your website, and improve the possibility of getting back your lost traffic. Take a look.
Analyze the Issues
One of the first things that you need to do is to analyze the issues that are plaguing your website. Know whether your website design is user-friendly. By analyzing the website lucidly, you will be able to figure out the technical errors such as those related to HTML. Try to get complete information on the back links to your website. Are the websites that link to you credible? Getting answers to these questions will go a long way in giving you crucial information on the issues with the website.
Prepare a Plan of Action
You can be overwhelmed with the amount of work you need to do on your website, and it can easily translate to unsystematic recovery plan. Therefore, after you get an insight into the issues concerning the website, it is important that you make a systematic plan of action to counter them. For example, if there are too many bad links, remove them as soon as possible, and use the disavow option to take care of the remaining ones.
Create Engaging Content
Google has time and again made it clear that “content is king”, and those websites which create engaging, well-researched, and original content will rank well. Before Google started out with its algorithms, the first couple of pages on search results were clogged with “content farms”, which churned out content with the sole aim of cashing in on the important keywords. Today, quality content has become more important than ever, and therefore, it is important for you to improve the quality of your existing pages. If you are getting too many negative comments from the users, it is time that you overhaul your content development strategy and create engaging content which is more likely to be shared by the readers. Another factor to check is the redundancy factor – do you have too many articles that talk about the same thing. If yes, it is better to delete those articles which have poor or thin content, and update the one which is right on the money.
According to SEO experts, social media has emerged as the new indicator for search engines to rank a website. In older days, back links were used as an indicator of how good a website is, but as they got widely manipulated, search engines are now looking closely at the number of people that follow a website on popular social media platforms such as Facebook and Twitter. Also, social media sites can help in boosting your website traffic through links to the relevant pages. If your website is lacking in social media, start immediately and give the visitors the option of sharing what they read or see on your website. Create a dedicated social media page for your website and regularly update it to stay in touch with your followers.
These were few tips that you can follow to regain the lost traffic for your site. As a webmaster, it is your prerogative to keep on trying to boost the prospects of your site. Concluding, we hope that this article is helpful to you.
This is a guest post written by Emma James from Numero Uno Web Solutions, an internet marketing firm, in Toronto.You can publish your guest post in Le Geeks, submit your articles to – lg.legeeks[at]gmail[dot]com.